Views: 0 Author: Site Editor Publish Time: 2023-11-02 Origin: Site
Branding and marketing have shifted away from mass-market appeal as today’s customers seek increasingly individualized experiences. The way to earn and keep loyal customers is no longer to create one thing everyone wants; it’s to provide thoughtfully tailored products and services to each individual.
Customers are much more likely to share a customized product – whether it is a bottle of lanyard their name on it or card tailored to their specific needs – with their friends or on social media. Even the method of customization has shifted away from such things as monogrammed luggage to products that actually benefit the customer.
Part of the impetus for this new trend, dubbed the “market of one” by Michigan State University, is increased competition. Much of the modern marketplace has become optimized to the point where companies are constantly seeking out new ways to stand out from the crowd. custom products differentiates your business.
“If you don’t customize your product, at the end of the day, there isn’t much that separates you from your competitors,” said Cameron Zoub, co-founder of Whop.
Allowing your customers a hand in creating exactly the product they are looking for adds significant value to the product and the customer’s time. It also has an enormous psychological effect in that it creates a personal connection between the customer and the product, and, by extension, between the customer and your business.
Personalization also brings you closer to your customers by making your business seem more human and authentic.
“Personalization adds a human element to any brand by making it all about the consumer, as opposed to the product,” said Jason Brown, CEO of Persona Nutrition.
Because personalization has a big impact by making your product stand out and ensuring it holds more meaning for your customer, you might be tempted to jump in and offer customization right away. But before you make the leap, there are a few things you should consider.
What’s the difference between personalization and customization?
While personalization and customization might seem identical at first glance, there are a few fine distinctions between the two.
In the book Future Perfect by Stan Davis, customization is defined as “the process of delivering wide-market goods and services that are modified to satisfy a specific customer need,” while personalization is defined as a marketing strategy that “aims to create personalized or one-to-one communication with a single consumer or consumer segment.”
Think of personalization as receiving a marketing email that uses your name in the salutation, or Amazon suggesting items for you based on your previous purchases. Customization is more like receiving a box of products chosen specifically for you, based on your expressed interests or needs.
Customization is way to beat your competition. Competitive pricing and excellent customer service can also set you apart from your competitors.
Fuzhou whole Line Trading Co. Ltd provides you with excellent customization solutions and design concepts that can meet your customization needs and help you gain competitiveness.
We Are Established In 2007, After These Years’ Development, What We Do Now Is More Than Sourcing And Trading.
Nowadays, our main business including three orientations with balanced development.
Printing, embroidery, laser engraving, de-embossing, plating, labeling etc are our main branding ways on thousands of creative products to promote your business and identify your recognition.
